The Value of Building Your Fan Base on Facebook

There is real value in building a fan base and engaging them on Facebook. I found two articles which actually supports this. I always tell my clients that we really should work on their fan pages since this is to a certain extent free. Every status message is streamed to you fans, so the more fans you have the more impressions you get.

Engaging is also as important. If your brand can be part of the conversations they have amongst their friends then thats more impressions for you. In the case of one of my clients (a mall), they were mentioned several times on status messages of their fans because they would be meeting up there.

A fan page is really something brands should look at and these articles support it.

1. Facebook fans prove valuable to big brands
2. Does It Really Matter How Much a Fan is Worth?