Saturday, December 31, 2011

We may have eyes but do we really see the beauty of our world?

Saturday, December 24, 2011

Friday, December 23, 2011

Inforgraphic: The Importance of a Facebook Fan Base

++ Click Image to Enlarge ++
The Importance Of A Fan Base
Source: The Importance Of A Fan Base Infographic

Facts and Stats To Tweet:

  1. 64% of Twitter users say they are more likely to buy from the brands they follow. »tweet«
  2. 51% of Facebook users say they are more likely to buy from the brands they follow. »tweet«
  3. 81% of Facebook fans said they feel connection/empathy with a particular brand. Only 39% of non-fans said they did. »tweet«
  4. 87% of Facebook fans said they are satisfied with a particular brand. Only 49% of non-fans said they did.»tweet«
  5. 38% of respondents reported that they would likely become a fan of a brand on Facebook if they saw a family member or close friend do so. »tweet«
  6. 50% of small business owners reported gaining new customers through social media – most notably through Facebook and LinkedIn. »tweet«


Wednesday, December 14, 2011

10 things you probably did not know about Sesame Street.

This was posted by a friend on Facebook but he didn't acknowledge the source.

10. Sesame Street Was Once Sued For $5.5 Million Over Their "Let It Be" Parody "Letter B" 
They weren't sued by The Beatles, but by Michael Jackson's music library that had bought the rights to the song. The case was eventually settled for $500.

9. Cookie Monster's Real Name Is Sid
He revealed it in 2004.

8. "Sing A Song" Was Originally Going To Be The Show's Theme Song
Before they settled on "Can You Tell Me How To Get To Sesame Street" theme.

7. Roosevelt Franklin Was A Popular Early Character, But Was Discontinued
Some felt he was a negative African-American stereotype.

6. The South African Version Of Sesame Street Has An HIV-Positive Muppet Named Kami
The American version of the show considered having one as well, but as of now has not done so.

5. Big Bird is 8'2" Tall
Or 7 inches taller than the tallest NBA player in history (George Mureşan and Manute Bol were each 7'7").

4. James Earl Jones Was The First Celebrity Guest On Sesame Street
He simply counted and said the alphabet.

3. Elmo Is The Only Puppet To Testify Before Congress
He testified before the Education Appropriations Subcommittee in 2002 to argue for more funding for music research and musical instruments for school programs.

2. Kermit The Frog Was On Sesame Street For Many Years
Many people forget that before The Muppet Show, Kermit was one of the main players on Sesame Street.

1. Oscar The Grouch Was Orange In Season One
But the color was changed to green because the early cameras couldn't capture the color correctly.

Friday, December 9, 2011

Infographic: Amazon the Hulking Giant

Because it wasn't into gadgets I felt Amazon was under the radar but it seem to be doing very well. Based on this Kindle Fire is expected to double the launch of the iPad.

FathomingAmazon 520x4355 Amazon The Hulking Giant [Infographic]


Tuesday, December 6, 2011

Twitter 2011 Trends

Infographic: Tumblr by the Numbers

Tumblr is experiencing growth, I see how other publishers use the platform but I have yet to see some brands go into it. I'm wondering now where it will find its position in the world of social networks. The Philippines again is in the top ten users with about 2% of a total of 33M users.

Monday, December 5, 2011

Article References (Dec. 2011)

1. Building for the Long Haul from
2. 10 Book to Give the Geeky Creative in Your Life from
3. Why Learning Entrepreneurship is Essential for Online Marketers from
4. Erin Burnett
5. Here's How People Look at Your Facebook Profile...Literally from
6. 6 Ways to Improve Your Business by KISSMetrics co-founder Niel Patel from
7. 4 Young Social Good Entrepreneurs to Watch from
8. 7 Image Search Tools That Will Change Your Life from
9. The Beginners Guide to Content Marketing from KissMetrics Blog
10. The Hidden Guide to Using Twitter Effectively from KissMetrics Blog
11. 7 Essential Books on Optimism from
12. 7 Ways Marketing Has Changed from
13. PHL is 6th Worldwide in Social Media Engagement - ComScore

Entertaining Door-to-door Salesman

This man is going to be a superstar. Entrepreneurs take note.

“What are you selling?” “Personality. But this product sells itself.”
It’s almost hard to believe this is real. Quite literally the most eloquent, charming and entertaining salesman I’ve ever seen.
Why’s he doing door to door sales? “Because Tony Robbins said 2 years of door to door selling is equivalent of 4 years of college communication when you interact with different people.”
Entrepreneurs, take note.

Tuesday, November 29, 2011

Bonin Bough - Pepsi and Social Media


Digital Fitness Is Latest Craze in Building up Your Marketing Ranks

Rifle through the average person's gym bag (if you dare) and you're likely to turn up exercise clothes, towels and energy bars. Go through Bonin Bough's, and you'll uncover 3-D phones, a variety of tablets, Apple TV, Nintendo DS and a Slingbox.

Thursday, November 17, 2011

12 Marketing Predictions for 2012

In 2011, Microsoft acquired Skype; Facebook's and Twitter's advertising platforms gained momentum; Google joined the social networking party with Google+; social became a mainstream component within search-engine results pages (SERPs); and Congress called for increased disclosure by companies providing location-based services.
As 2012 follows on the heels of such events, what digital changes and trends should forward-thinking marketers anticipate? Here are Optify's Top 12 predictions for the year ahead.

1. Marketing automation 2.0 will arrive, ushering in mature software and increasing enterprise adoption
Historically, marketing automation has consisted primarily of email and email nurturing. In 2011, however, we witnessed the expansion of social customer relationship management (CRM). Marketing automation is now one of the fastest growing segments of the CRM industry.
In 2012, it will evolve from being an early-adopter tool into a mainstream solution for organizations that want to connect marketing operations, from the very top of the funnel, to online search, and down through sales and customer management.
Industry players like Aprimo, Eloqua, Marketo, and Optify (our company) will continue to shape the marketing automation 2.0 revolution.

Read more:

Infographics: Daily Deals

"Another Bubble Burst - Sky high valuations of Groupon have some speculating it's part of another bubble that's about to burst. An increasingly crowded market, consumer fatigue, and many unsatisfied merchants mean Daily Deals site will have an uncertain path ahead of them." 

Taken from

Wednesday, November 16, 2011


“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly; who errs and comes short again and again; because there is not effort without error and shortcomings; but who does actually strive to do the deed; who knows the great enthusiasm, the great devotion, who spends himself in a worthy cause, who at the best knows in the end the triumph of high achievement and who at the worst, if he fails, at least he fails while daring greatly. So that his place shall never be with those cold and timid souls who know neither victory nor defeat.”
-  Theodore Roosevelt

Pepsi looks to innovate through technology and startups

Thursday, November 3, 2011

Display Ads Stats from Google

Digital media revolutionizing the media sector – Nielsen

SINGAPORE, 3 NOVEMBER 2011: Rapid technological developments, including high-speed internet access and WiFi, and increasing ownership of connected devices such as smartphones and tablets are revolutionizing digital media usage in Southeast Asia, with internet usage in some markets surpassing time spent on traditional media such as television, radio or print, according to a new study released today by leading global information and measurement company, Nielsen.

Read more here.

Infographic: Startup Funding

Taken from

Tuesday, November 1, 2011

The Journey of Entrepreneurship

I've tried going through this journey several times and I came back to corporate several times so in this case I guess I've failed in my my attempts to become an entrepreneur. In my younger years I guess it was a good reason not to work or instead of saying I was in between jobs it was better to say I'm setting up a business. This was in fact true because my mom wanted to take over a laundromat which my sister initially started. We had a potentially big client but unfortunately the potential client sold the business and there was no big client to speak of.

At one point I also had a clear idea of what I wanted to do (and it's still in my bucket list) I hated my job and I said 'f#ck it! Lez do this!'. Unreliable contacts from an industry which seems to have dubious character made it sink. But the basic concept I feel holds strong for this business and people have been genuinely interested, so I feel it's just really a matter of time and waiting for the proper circumstances for this business to start all over again. It's still connected to what my core competence is I think which is online marketing.

About a year and a half ago I was forced to go on my own (just read between the lines). I took this as the world telling me that this is what I should be doing. I asked advice from a friend and he told me the same thing - it about time you try and really focus on it. He helped me out by essentially becoming my first client to do SEM for his autism school in Singapore - I hardly earn anything from this but it's still cash flow.

In between that time and now I was able to get some clients for a website and about middle of this year I got a client who asked me to do their social media management. I also got some projects for SEO and SEM which helped in the cash flow. I also incorporated Hop Online, Inc. and Got Deals Mobile, Inc.

It's still not a rosy picture but based on article I read about entrepreneurship it never really is. I guess this is a long intro for the article - 6 Ways to Master Entrepreneurship, which describes almost exactly what I'm going through (click on the title to read the article).

I wanted this blog to chronicle my journey but I always find a reason not to write. I'll try to write more often from now on and not just copy posting (yes it's posting).

I'll also take this opportunity to share another article which is about travelling. I think whatever journey in whatever context is the same. I think my journey in entrepreneurship and literal travelling is just as well the same. So you can take inspiration from this travel article as well - 3 Reason to Travel While Your Young (click on the article title). 

Article References (Nov 2011)

1. 6 Pro Tips for Marketing to Digital Natives from
2. 10 Great Twitter Tools to Transform Your Experience from KissMetrics Blog
3. Lesson from 12 New York Entrepreneurs After a Year in the Business from
4. Chris Anderson: The Year's 7 Most Powerful Ideas from
5. Study: Deals Remain as Top Social Marketing Driver from
6. Checking in on the Check-in Class of 2010 from
7. Passion Not Perks from
8. PepsiCo is looking at Startups as Potential Partners Not Experiments from

The State of Venture Capital and Internet

Future of VC Internet


Saturday, October 29, 2011

Reference Material: The Power of Foursquare

TED Talks | Seth Godin on Tribes We Lead

The Life Out Loud: How to Conquer Fear

With a laugh that ascends the musical scale like a ringing bell, bright eyes brimming with joy and personal warmth that makes you feel as though you're standing in front of a campfire, Katia Verresen is someone you want to spend time getting to know. She works as a leadership coach, independently with her own firm, KVA Leadership, and in conjunction with the bestselling author of PowerJeffrey Pfeffer of the Stanford Business School.

See full article here from HuffingtonPost.

Thursday, October 20, 2011

YouTube Launches in the Philippines

Google was launched locally here in the Philippines last week. I decided to post the video because YouTube chose the Philippines amongst its South East Asian neighbors. Obviously there's a reason to this and these were stated in the opening remarks. That is the reason why I posted the video. I feel there's still a huge potential for internet, mobile and digital businesses to thrive here.

With local tech talents and the potential of Filipinos to embrace the social medium I feel South East Asia can be the hub of this new type of business. I'm hoping to be one of those to take advantage of this...

Monday, October 10, 2011

Social Media at Work

Here's an interesting feature about social media in the work place. It talks about transforming internal communications using the social media model. To some extent it also touches about how this can transform the work place and how companies will work in the future.

I feel now more than ever it's going to be hard to predict what the future is...

Social Media @ Work from Red Sky Vision on Vimeo.