Wednesday, November 30, 2011

Infographics: Color Psychology

See original for a larger version from KissMetrics Blog.

Tuesday, November 29, 2011

Bonin Bough - Pepsi and Social Media


Digital Fitness Is Latest Craze in Building up Your Marketing Ranks

Rifle through the average person's gym bag (if you dare) and you're likely to turn up exercise clothes, towels and energy bars. Go through Bonin Bough's, and you'll uncover 3-D phones, a variety of tablets, Apple TV, Nintendo DS and a Slingbox.

Thursday, November 17, 2011

12 Marketing Predictions for 2012

In 2011, Microsoft acquired Skype; Facebook's and Twitter's advertising platforms gained momentum; Google joined the social networking party with Google+; social became a mainstream component within search-engine results pages (SERPs); and Congress called for increased disclosure by companies providing location-based services.
As 2012 follows on the heels of such events, what digital changes and trends should forward-thinking marketers anticipate? Here are Optify's Top 12 predictions for the year ahead.

1. Marketing automation 2.0 will arrive, ushering in mature software and increasing enterprise adoption
Historically, marketing automation has consisted primarily of email and email nurturing. In 2011, however, we witnessed the expansion of social customer relationship management (CRM). Marketing automation is now one of the fastest growing segments of the CRM industry.
In 2012, it will evolve from being an early-adopter tool into a mainstream solution for organizations that want to connect marketing operations, from the very top of the funnel, to online search, and down through sales and customer management.
Industry players like Aprimo, Eloqua, Marketo, and Optify (our company) will continue to shape the marketing automation 2.0 revolution.

Read more:

Infographics: Daily Deals

"Another Bubble Burst - Sky high valuations of Groupon have some speculating it's part of another bubble that's about to burst. An increasingly crowded market, consumer fatigue, and many unsatisfied merchants mean Daily Deals site will have an uncertain path ahead of them." 

Taken from

Wednesday, November 16, 2011


“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly; who errs and comes short again and again; because there is not effort without error and shortcomings; but who does actually strive to do the deed; who knows the great enthusiasm, the great devotion, who spends himself in a worthy cause, who at the best knows in the end the triumph of high achievement and who at the worst, if he fails, at least he fails while daring greatly. So that his place shall never be with those cold and timid souls who know neither victory nor defeat.”
-  Theodore Roosevelt

Pepsi looks to innovate through technology and startups

Thursday, November 3, 2011

Display Ads Stats from Google

Digital media revolutionizing the media sector – Nielsen

SINGAPORE, 3 NOVEMBER 2011: Rapid technological developments, including high-speed internet access and WiFi, and increasing ownership of connected devices such as smartphones and tablets are revolutionizing digital media usage in Southeast Asia, with internet usage in some markets surpassing time spent on traditional media such as television, radio or print, according to a new study released today by leading global information and measurement company, Nielsen.

Read more here.

Infographic: Startup Funding

Taken from

Tuesday, November 1, 2011

The Journey of Entrepreneurship

I've tried going through this journey several times and I came back to corporate several times so in this case I guess I've failed in my my attempts to become an entrepreneur. In my younger years I guess it was a good reason not to work or instead of saying I was in between jobs it was better to say I'm setting up a business. This was in fact true because my mom wanted to take over a laundromat which my sister initially started. We had a potentially big client but unfortunately the potential client sold the business and there was no big client to speak of.

At one point I also had a clear idea of what I wanted to do (and it's still in my bucket list) I hated my job and I said 'f#ck it! Lez do this!'. Unreliable contacts from an industry which seems to have dubious character made it sink. But the basic concept I feel holds strong for this business and people have been genuinely interested, so I feel it's just really a matter of time and waiting for the proper circumstances for this business to start all over again. It's still connected to what my core competence is I think which is online marketing.

About a year and a half ago I was forced to go on my own (just read between the lines). I took this as the world telling me that this is what I should be doing. I asked advice from a friend and he told me the same thing - it about time you try and really focus on it. He helped me out by essentially becoming my first client to do SEM for his autism school in Singapore - I hardly earn anything from this but it's still cash flow.

In between that time and now I was able to get some clients for a website and about middle of this year I got a client who asked me to do their social media management. I also got some projects for SEO and SEM which helped in the cash flow. I also incorporated Hop Online, Inc. and Got Deals Mobile, Inc.

It's still not a rosy picture but based on article I read about entrepreneurship it never really is. I guess this is a long intro for the article - 6 Ways to Master Entrepreneurship, which describes almost exactly what I'm going through (click on the title to read the article).

I wanted this blog to chronicle my journey but I always find a reason not to write. I'll try to write more often from now on and not just copy posting (yes it's posting).

I'll also take this opportunity to share another article which is about travelling. I think whatever journey in whatever context is the same. I think my journey in entrepreneurship and literal travelling is just as well the same. So you can take inspiration from this travel article as well - 3 Reason to Travel While Your Young (click on the article title). 

Article References (Nov 2011)

1. 6 Pro Tips for Marketing to Digital Natives from
2. 10 Great Twitter Tools to Transform Your Experience from KissMetrics Blog
3. Lesson from 12 New York Entrepreneurs After a Year in the Business from
4. Chris Anderson: The Year's 7 Most Powerful Ideas from
5. Study: Deals Remain as Top Social Marketing Driver from
6. Checking in on the Check-in Class of 2010 from
7. Passion Not Perks from
8. PepsiCo is looking at Startups as Potential Partners Not Experiments from

The State of Venture Capital and Internet

Future of VC Internet