Friday, June 29, 2012

Infographic: How are we influenced?

Taken from

Thursday, June 14, 2012

If you live without fear, anything is possible...

I schedule my posts a few days to a few weeks in advance. As I write this, I have a lot of fear and apprehension on where I am right now. Quite ironic since I just came from vacation in Boracay which should have rejuvenated me but the opposite happened. I find this video very timely and I hope it encourages me (and the few people who follow my blog) to just go for it!

Tuesday, June 5, 2012

NCDV 'Drag Him Away' Campaign

Note below was copied from the YouTube post.
The National Centre for Domestic Violence (NCDV) has launched an interactive billboard campaign at Euston Station to raise awareness about how people can intervene to help put a stop to domestic violence. The campaign, which launched 30 April 2012, runs on JCDecaux's large format e-motion screens and encourages passers by to get involved in the advert by controlling the scene using their mobile phone.

Created by JWT London, "Drag Him Away" features an abusive domestic situation between a man and a woman with the call to action "USE YOUR PHONE TO STOP THIS NOW GO TO AND DRAG HIM AWAY." Users can either enter the web address or scan on the featured QR code to start interacting immediately. The participant is able to control the characters by dragging the man away from the woman and onto on that adjacent billboards. The screens then synchronise to urge people to report any domestic violence situations to the NCDV so that they can intervene on the victim's behalf.

Produced by Grand Visual, the revolutionary campaign runs on the Agent platform which enables mobile and digital out of home interaction.

NCDV would like to thank JWT and Grand Visual for all the hard and exceptional work which has been put into this campaign.

Friday, June 1, 2012

Infographic: Advertising People are Not Normal

Those who work in advertising often wonder if they live in a sort of bubble. You wonder, are civilians as active on social media and as inclined to pay attention to what brands are doing on Twitter, and is the rest of the world as preoccupied with that award-winning ad campaign that industry types can’t stop talking about?

See complete article here from