Digital Marketing is Changing the Pace of Marketing

I just realized while making one of my client presentations how the digital marketing platform has changed the pace of marketing. It is truly the generation now pace. With the social networks, where consumers are hooked 24/7 you can upload promotional materials, implement promos, communicate with your target market instantaneously. You can even do this anytime of the day. The good thing is - you'll probably have someone watching your Facebook page, your Twitter account and most probably your site (your social networks will lead them to the site anyway).

Philippine Airlines (PAL) is one company who is fond of implementing midnight run promotions (if I remember correctly). They simply place something like 'visit our site starting 12mn and you'll get great deals'. It was too late for me to try it out (I guess I didn't have a place to go to). But it's a good example of how of how digital offers companies opportunities to convert consumers anytime of the day probably any day of the week.

This is one reason why it's a must that brands should have a presence in the social networks. Consumers no longer surf the net to look for interesting sites but sites are recommended to them by peers via the social networks. People are stuck in their Facebooks or Twitter choosing the content they want to click on. As smart phone usage grows more and more people will be connected to the social network 24 hours a day 7 days a week posting status message and Tweets at their convenience.

It's now time to take a serious look at real time promotions catching people at the most opportune time and push purchase. These social networking sites are now placing location based applications - marketers will know where you and they can offer you prime deals because you're near their outlet.

For the marketers and advertisers it's time to think of campaigns given this pace and the constantly changing technology. I expect the consumers to get a loot of cool offers.