I was in a meeting the other day and I touched briefly on viral marketing. People think when it's viral marketing it's a viral video but it doesn't have to be a video it can actually be an article or any content compelling enough that people will latch on to it and automatically spread it.
One concrete example I gave is www.ohmygodwhathappened.com written by digital marketing people. I saw this link being spread on Twitter so I immediately clicked on it. I suggest you go to that link and check it out.
Coincidentally I came across another viral campaign that didn't make use of a video that same day. It's a campaign to support the sports line of a clothing brand Uniqlo. Here's the link www.uniqlo.com/sportweet/us/. The two examples shown used Twitter as a platform but Facebook is as good or maybe a better platform for viral ideas such as these.
Saturday, June 19, 2010
Friday, June 18, 2010
The Value of Building Your Fan Base on Facebook
There is real value in building a fan base and engaging them on Facebook. I found two articles which actually supports this. I always tell my clients that we really should work on their fan pages since this is to a certain extent free. Every status message is streamed to you fans, so the more fans you have the more impressions you get.
Engaging is also as important. If your brand can be part of the conversations they have amongst their friends then thats more impressions for you. In the case of one of my clients (a mall), they were mentioned several times on status messages of their fans because they would be meeting up there.
A fan page is really something brands should look at and these articles support it.
1. Facebook fans prove valuable to big brands
2. Does It Really Matter How Much a Fan is Worth?
Engaging is also as important. If your brand can be part of the conversations they have amongst their friends then thats more impressions for you. In the case of one of my clients (a mall), they were mentioned several times on status messages of their fans because they would be meeting up there.
A fan page is really something brands should look at and these articles support it.
1. Facebook fans prove valuable to big brands
2. Does It Really Matter How Much a Fan is Worth?
Tuesday, June 1, 2010
BooneOakley Website
Here's one of the most creative and best websites I've seen. It simply shows how creative this agency really is.
Saturday, May 22, 2010
Facebook for Your Business
With almost 13 million Filipinos on Facebook creating a page for your business should now be part of your marketing mix. You simply have to browse or search through Facebook to see how many big brands are now utilizing Facebook as a platform for marketing. Some notable local brands are:
1. Starbucks Philippines
2. Globe
3. Smart
4. Adidas
5. San Miguel Pale Pilsen
6. Greenwich
7. Ayala Malls (all their malls)
Some of those I mentioned are actually client of ours (shameless plug) and FB is always part of our digital marketing proposal. Just some of the reasons why we recommend this is because of the following:
- almost 13 million Filipinos (as mentioned above)
- it's technically free to set-up (unless you want to embed your site on it - which we also recommend)
=> this helps drive traffic to your actual site
- once you have your fan base you essentially have that much people you can talk to on a regular basis (posts are automatically streamed to the fan base)
- with the popularity of Smart phones you can also hit these fans on their mobile
- it's the best opportunity to engage your consumers
Placing your company on FB is not that easy though. You really have to take time to build, engage and monitor your page. Sometimes it's quite tricky managing a fan page but I feel if done properly this can do wonders for your company or brand.
I always tell my clients that the best way to learn how to manage fan pages is to simply observe what other companies are doing. Depending on your brand and product people can engage with you differently so there is no definitive answer. With the nature of social networks there is really no way to predict how people will engage with your company. We just have to observe, learn, implement, engage, adjust, learn, engage again.
For more case studies on how companies use their FB Fan Pages you can read "5 Surprising Social Media Business Success" from Mashable.
1. Starbucks Philippines
2. Globe
3. Smart
4. Adidas
5. San Miguel Pale Pilsen
6. Greenwich
7. Ayala Malls (all their malls)
Some of those I mentioned are actually client of ours (shameless plug) and FB is always part of our digital marketing proposal. Just some of the reasons why we recommend this is because of the following:
- almost 13 million Filipinos (as mentioned above)
- it's technically free to set-up (unless you want to embed your site on it - which we also recommend)
=> this helps drive traffic to your actual site
- once you have your fan base you essentially have that much people you can talk to on a regular basis (posts are automatically streamed to the fan base)
- with the popularity of Smart phones you can also hit these fans on their mobile
- it's the best opportunity to engage your consumers
Placing your company on FB is not that easy though. You really have to take time to build, engage and monitor your page. Sometimes it's quite tricky managing a fan page but I feel if done properly this can do wonders for your company or brand.
I always tell my clients that the best way to learn how to manage fan pages is to simply observe what other companies are doing. Depending on your brand and product people can engage with you differently so there is no definitive answer. With the nature of social networks there is really no way to predict how people will engage with your company. We just have to observe, learn, implement, engage, adjust, learn, engage again.
For more case studies on how companies use their FB Fan Pages you can read "5 Surprising Social Media Business Success" from Mashable.
Wednesday, May 19, 2010
Perspectives...
I haven't had a chance to blog due to my busy schedule but I just felt I had to post this to remind me what it's all about....
"Life is too short to wake up with regrets. So love the people who treat you right. Pray for the ones who don't. Believe everything happens for a reason. If you get a second chance, grab it with both hands. If it changes your life, let it. God never said life would be easy, He just promised it would be worth it. Those friends who hurt you weren't your friends to start with."--unknown
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