Article References (viral vids)

1. The 10 Most Viral Apple Ads of the Jobs Era from Mashable.com
2. Top 10 Viral Video Advertisements of All Time from Adage.com
3. A Few Design Trends from DesignFestival.com

Non-Traditional Awareness Campaigns by Volkswagen

Here's a cool below-the-line campaign by Volkswagen. It's their fast lane campaign. It's an offline execution where they expanded to online to generate more awareness. Enjoy the 3 videos.

Another Example of a Viral Campaign

Sometimes I just randomly follow people on Twitter (a pretty face is always a good reason). Julia Roy was one of those follows and apparently she's a big blogger (at least I think she is) in the US. Regardless whether she is a big blogger or not I get a lot of good stuff by following her. Here's one viral campaign I got from her - Influence Project. I guess it's goal for the user is to see how big is your online influence. By clicking the link from her Twitter she probably increased her online influence. You'll do the same for me if you click on that link as well. It seems though that the company behind this is gathering a good database - how they plan to use this I can only guess (another social network perhaps?). Here's a picture of the site below:

My point in this post is not only to show the viral campaign but also inform you guys that you can get a lot of creative ideas by following 'lesser' know personalities on the web. One of the more popular Twits I follow is Mashable. I learn a lot from them but it seems that I also get a lot of cool stuff from Julia Roy. The good thing about her is that she's not that well known and I can get a lot of unique ideas from her.

Now it seems that FastCompany.com has a lot of cool ideas as well. One more site to follow...as I always mention the web is your best resource for anything. Expect me to post more stuff coming from FastCompany.com soon.

Oh My God What Happened

I was in a meeting the other day and I touched briefly on viral marketing. People think when it's viral marketing it's a viral video but it doesn't have to be a video it can actually be an article or any content compelling enough that people will latch on to it and automatically spread it.

One concrete example I gave is www.ohmygodwhathappened.com written by digital marketing people. I saw this link being spread on Twitter so I immediately clicked on it. I suggest you go to that link and check it out.

Coincidentally I came across another viral campaign that didn't make use of a video that same day. It's a campaign to support the sports line of a clothing brand Uniqlo. Here's the link www.uniqlo.com/sportweet/us/. The two examples shown used Twitter as a platform but Facebook is as good or maybe a better platform for viral ideas such as these.