This article by Brian Morissey taken from Adweek.com
2. The End of the Digital Agency.
There won't be a moment when the invisible line dividing digital and traditional agencies is completely erased. But 2010 will see the distinction blur to the point of being meaningless. The Great Race, as Forrester Research calls it, pits digital shops looking to hone their branding chops against traditional agencies adding tech skills. More digital agencies will compete for (and sometimes win) through-the-line assignments, and more clients will be willing to choose a lead agency based on which of its roster shops comes to the table with the best idea.
Continue with the article here.
I particularly chose #2 on the list since this was discussed in one of our meetings that we need to be able to provide the complete servicing needs for our clients. I am very confident that our company can address this issue locally
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