by ROBERT SCOBLE on DECEMBER 16, 2009
The writing is on the wall. Small business marketing is moving away from focusing on SEO. Why do I say that? Because, well, Google and Bing are changing the rules so often and are getting so good at figuring out the real businesses that deserve to be on pages. Search Half Moon Bay Sushi and you get real answers from sites that didn’t focus on SEO. Yeah, there are exceptions, but they are increasingly getting rare.
With other searches, like one for Tiger Woods, you’ll get a page filled with stuff that SEO just doesn’t affect much anymore. In the middle of that page is a real time box that brings items from Twitter and Google News. It no longer is good enough to be just an SEO expert to get items onto pages like these. You’ve gotta be great at creating content that gets Google’s algorithms to trust it enough to shove it onto these new hybrid pages.
See full article here.
Technology and online marketing techniques change constantly and we really have to cope with the trends. Since the Philippines is not yet as sophisticated as the US I think traditional SEO and SEM techniques would still benefit both small and big business locally. But we must ensure consumers like the content we place on these sites.
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