It’s easy to make the case that social online ads are good for brands. At SocialMedia.com we’ve seen that social ads enjoy a significant lift in CTR, brand awareness, and purchase intent — compared to their non-social counterparts.
But what is it about social ads that leads to higher performance? We believe the reason that social ads are better for brands is because they are better for consumers. And, social ads are better for consumers because they provide relevant connections with real people whose opinions consumers care about.
Performics and ROI Research just released a joint survey study of over 3,000 US consumers, with some compelling data showing that many consumers are actively using their social networks to recommend and to learn about brands*:
46% of respondents say they would talk about or recommend a product on Facebook
44% of Twitter users have recommended a product
Michael Kahn, SVP of Marketing at Performics, presented more of the survey findings this morning at ad:tech in NY, including the slide below:
© 2009. All rights reserved. Performics Inc. and ROI Research Inc.
The implications are clear: advertising on social networks can be powerful. At SocialMedia.com we are taking this idea to the next level by extending the power of social advertising beyond social networks and into the broader social web. We hope you’ll join us.
You may see the full article here.
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