If you want to see the whole article now simply click: The Rise to the Top.
1. Big Brands Will Learn From Entrepreneurs, Small Businesses and Niche Brands.
2. Digital Schmoozing: Networking Online
3. Death Of The One-Way Website
4. Content Marketing: Brands As Media Sources And Publishers
5. Online Video: Forget Viral Focus On Function
6. Death Of The 30-Second Ad: Rise Of Creative Paid Content
7. Reputation Marketing: Customer Service And Caring
8. Event Marketing
9. Social Media: No Longer A Buzzword In Marketing
10. Relationships, Relationships, Relationships
To preview the whole article click here.
I think this is very relevant here in the Philippine context as Rogue Digital has actually implemented some campaigns based on what has been mentioned in the article. Big name clients has opted for more efficient pay-per-click (PPC) campiagns versus traditional print advertising and they were very happy with the results. As such, we have actually implemented several PPC campaigns and they have proven a good draw for potential clients.
My current favorite case study for event and relationship marketing is our Century Corned Tuna event where our bloggers really enjoyed the event and gave rave reviews on their blogs. We are thinking of other events to make the experience more enjoyable for the bloggers and readers alike.
We have also started doing Social Media Marketing and in fact we have been looking and observing at how other local Philippine companies are utilizing the social media networks. SmartCares Twitter account is another favorite of mine since they really answer you rants on Twitter. As a customer I felt assured that someone over there was doing something about my complaint - which was actually not thier fault (I loaded the wrong account).
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