The State of Social Media Marketing in the Second Half of 2012

2H12: The State of Social Media & Social Media Marketing in the Second Half of 2012

View more presentations from Esteban Contreras

Video: JWTIntelligence - 10 Trends for 2011 in 2 minutes

Infographic: Still Think Social Networking is Just a Trend?

Taken from TheSocialRobot.com.

What the F*ck is Social Media?

What the F**k is Social Media NOW?

View more presentations from Marta Kagan.

I think there's been several versions of the presentation and expect to have more as the social media landscape continues to evolve.

Social Media For Business (Slideshare)

Social Media for Business

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Social media insight across APAC's big 5

Business analyst Nielsen has developed an excellent report covering digital landscapes and social media usage across APAC five biggest markets - Japan, China, India, South Korea and Australia.

The report is a definite recommendation for anyone with an interest in digital within these markets - the PDF version is available here free of charge - and is part of a larger series of resources from NM Incite, a joint social media intelligence offering from Nielsen and McKinsey, details of which can be found here along with addition reports and data.

You can see the full article here.

Social Media Marketing Facts (from slideshare)

Social Media Marketing Facts

View more presentations from Sorav Jain.

5 Social Media Trends to Watch Right Now - from Mashable

Here's the top 5 social media trends to watch right now:

1. Location based social networks and platforms
2. Group buying
3. Mobile Ads
4. Mobile Payments
5. Having a social media policy

Items # 2 and 3 may not yet be relevant to consumers here in the Philippines but as for the others I think it's just a matter of time. I think location based platforms are just gathering critical mass before it is utilized for main stream marketing but there are a lot of potential projects for these and i think it's just making brand more aware of what can be done with such applications.

I currently have a platform for delivering mobile ads unobtrusively and I think it really just a matter of time that brand jump into it. I feel this is sooner rather than later. To me I think it's just a matter of having the first client to run a campaign. Hopefully, my company can close a deal soon and implement one of these campaigns.

The here and now is having a social media policy. In fact, I just developed guidelines for a clients Facebook page. Since this medium is quite new I tell them that we also have to be flexible and learn along the way. This also extends to the management of their web presence and how we need to connect both to make it work best for them.

Here's the complete article.