Social media has truly become a daily part of most people’s lives, with usage patterns changing dramatically over the past few years. The editors of the Socially Aware Blog put together a great infographic outlining how social media is currently being used today (see below). See my top 4 takeways below, along with where things are going to go in 2013.
1. Time spent on new entrant Pinterest is almost 5x of that spent on Twitter
Where it will go in 2013: Time spent on Pinterest will only continue to grow as user base increases and it becomes the go-to place for visual inspiration. I predict time spent will at least double to 3 hours per month as people find it easier to cram in more ‘visual’ engagement versus reading.
2. Time spent on Facebook is 135x that spent on Google+
Where it will go in 2013: While I don’t expect people to check-in to Google+ anywhere near as much as Facebook, the definition of time spent on Google+ will be blurry since any one who uses Google Apps (Gmail, Maps, Google Search, etc) or Android will be sort of always checked-in with the social layer being seamlessly integrated into their experience. So, don’t expect Google+ to be a destination like Facebook is in 2013, rather think of it as something you are going to see a lot of as an amplification of activities you already do online.
Read more at http://www.business2community.com/social-media/how-social-media-usage-will-change-in-2013-0349418#1LPLmGGS0c8R4KyQ.99
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