Google is Practicing What They Preach

Google maximizes it's leverage when they market their new Nexus smartphone. They obviously capitalized on the power of search marketing. This is what we always tell our clients in Rogue Digital - that you need to be easily searched on the world wide web. If there is anyone on the internet who is looking for a product or service, your brand or product should come out at least on the first five pages (ideally 1st page). 

Search marketing is somewhat of a 2 way effort. If someone is looking for you, you are also trying to look for him. This makes for a more aggressive marketing effort since search helps you find people who are also looking for you. With millions of consumers constantly searching for products and services you can be assured that someone may be looking for your brand or service at any given time.

Here's the full article about "Google's not so secret weapon".

Here's and excerpt from the article:

 When it comes to selling smartphones, it pays to be the king of search. Google jumped directly into the smartphone seas this week with the launch of the Nexus One. One of the first things the search giant did (besides open an online store to sell the phone) was put a big ad for the phone on its homepage. That's prime real estate, especially considering that the pristine page is generally ad free. But Google has other tricks when it comes to search that could be more dubious. Like manipulating search results and blocking advertising on its trademarks. Google doesn't like to think of itself as a media company, but as the search giant acquires content startups and starts selling its own products, the lines are getting blurry. Google's smartphone is the first phone sold directly to consumers online. It is not sold in stores and has almost no real estate on T-Mobile's site save for a searchable link that points users to Google's online store