MANILA, Philippines - The largest ever international research into people’s online activities and behavior showed Filipinos as one of the frontrunners in social media despite lower online usage and engagement compared to global levels.
Covering 46 countries and 90 percent of the world’s online population, the Digital Life 2011 survey was conducted by TNS, the world’s biggest custom research company.
Meanwhile, in a parallel study called Mobile Life 2011, it was shown that the Philippine mobile phonemarket differs from its global counterparts. Approximately 30 percent of Metro Manila respondents consider content and applications (11 percent) as an important motivator for future mobile phone purchase. This ranks fourth after network provider (15 percent), handset brand (14 percent) and handset model (13 percent), with the top three considerations deemed most important by more than half of those interviewed.
Leading mobile application activities in the country include music (79 percent), games (55 percent), videos and pictures (54 percent), and social networking (53 percent).
The Digital Life study showed that globally, people who have online access have digital sources as their number one media channel. Around 61 percent of online users use the Internet daily against 54 percent for television, 36 percent for radio, and 32 percent for newspapers.
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