A lot of things will catch your eye but only a few will catch your heart...pursue those!
Saturday, December 31, 2011
Friday, December 30, 2011
Thursday, December 29, 2011
Wednesday, December 28, 2011
Tuesday, December 27, 2011
Monday, December 26, 2011
Sunday, December 25, 2011
Saturday, December 24, 2011
Friday, December 23, 2011
Inforgraphic: The Importance of a Facebook Fan Base
++ Click Image to Enlarge ++
Source: The Importance Of A Fan Base Infographic
Source: The Importance Of A Fan Base Infographic
Facts and Stats To Tweet:
- 64% of Twitter users say they are more likely to buy from the brands they follow. »tweet«
- 51% of Facebook users say they are more likely to buy from the brands they follow. »tweet«
- 81% of Facebook fans said they feel connection/empathy with a particular brand. Only 39% of non-fans said they did. »tweet«
- 87% of Facebook fans said they are satisfied with a particular brand. Only 49% of non-fans said they did.»tweet«
- 38% of respondents reported that they would likely become a fan of a brand on Facebook if they saw a family member or close friend do so. »tweet«
- 50% of small business owners reported gaining new customers through social media – most notably through Facebook and LinkedIn. »tweet«
Sources
- http://www.socialmediaexaminer.com/26-promising-social-media-stats-for-small-businesses/
- http://blog.inigral.com/calculating-the-value-of-facebook-fans-in-higher-ed-statistics/
- http://blog.cybertegic.com/2011/09/facebook-tips-growing-your-fan-base.html
Taken from Blog.Kissmetrics.com
Thursday, December 22, 2011
Wednesday, December 21, 2011
Tuesday, December 20, 2011
Monday, December 19, 2011
Friday, December 16, 2011
Case Study: The Nordstrom Innovation Lab
About the lab
Sunglass iPad Case Study
See full text of the article here from StartupLessonsLearned.com
Sunglass iPad Case Study
See full text of the article here from StartupLessonsLearned.com
Thursday, December 15, 2011
Wednesday, December 14, 2011
10 things you probably did not know about Sesame Street.
This was posted by a friend on Facebook but he didn't acknowledge the source.
10. Sesame Street Was Once Sued For $5.5 Million Over Their "Let It Be" Parody "Letter B"
They weren't sued by The Beatles, but by Michael Jackson's music library that had bought the rights to the song. The case was eventually settled for $500.
9. Cookie Monster's Real Name Is Sid
He revealed it in 2004.
8. "Sing A Song" Was Originally Going To Be The Show's Theme Song
Before they settled on "Can You Tell Me How To Get To Sesame Street" theme.
7. Roosevelt Franklin Was A Popular Early Character, But Was Discontinued
Some felt he was a negative African-American stereotype.
6. The South African Version Of Sesame Street Has An HIV-Positive Muppet Named Kami
The American version of the show considered having one as well, but as of now has not done so.
5. Big Bird is 8'2" Tall
Or 7 inches taller than the tallest NBA player in history (George Mureşan and Manute Bol were each 7'7").
4. James Earl Jones Was The First Celebrity Guest On Sesame Street
He simply counted and said the alphabet.
3. Elmo Is The Only Puppet To Testify Before Congress
He testified before the Education Appropriations Subcommittee in 2002 to argue for more funding for music research and musical instruments for school programs.
2. Kermit The Frog Was On Sesame Street For Many Years
Many people forget that before The Muppet Show, Kermit was one of the main players on Sesame Street.
1. Oscar The Grouch Was Orange In Season One
But the color was changed to green because the early cameras couldn't capture the color correctly.
10. Sesame Street Was Once Sued For $5.5 Million Over Their "Let It Be" Parody "Letter B"
They weren't sued by The Beatles, but by Michael Jackson's music library that had bought the rights to the song. The case was eventually settled for $500.
9. Cookie Monster's Real Name Is Sid
He revealed it in 2004.
8. "Sing A Song" Was Originally Going To Be The Show's Theme Song
Before they settled on "Can You Tell Me How To Get To Sesame Street" theme.
7. Roosevelt Franklin Was A Popular Early Character, But Was Discontinued
Some felt he was a negative African-American stereotype.
6. The South African Version Of Sesame Street Has An HIV-Positive Muppet Named Kami
The American version of the show considered having one as well, but as of now has not done so.
5. Big Bird is 8'2" Tall
Or 7 inches taller than the tallest NBA player in history (George Mureşan and Manute Bol were each 7'7").
4. James Earl Jones Was The First Celebrity Guest On Sesame Street
He simply counted and said the alphabet.
3. Elmo Is The Only Puppet To Testify Before Congress
He testified before the Education Appropriations Subcommittee in 2002 to argue for more funding for music research and musical instruments for school programs.
2. Kermit The Frog Was On Sesame Street For Many Years
Many people forget that before The Muppet Show, Kermit was one of the main players on Sesame Street.
1. Oscar The Grouch Was Orange In Season One
But the color was changed to green because the early cameras couldn't capture the color correctly.
Tuesday, December 13, 2011
Monday, December 12, 2011
Saturday, December 10, 2011
Friday, December 9, 2011
Infographic: Amazon the Hulking Giant
Because it wasn't into gadgets I felt Amazon was under the radar but it seem to be doing very well. Based on this Kindle Fire is expected to double the launch of the iPad.
Source TheNextWeb.com
Source TheNextWeb.com
Thursday, December 8, 2011
Wednesday, December 7, 2011
Tuesday, December 6, 2011
Infographic: Tumblr by the Numbers
Tumblr is experiencing growth, I see how other publishers use the platform but I have yet to see some brands go into it. I'm wondering now where it will find its position in the world of social networks. The Philippines again is in the top ten users with about 2% of a total of 33M users.
Monday, December 5, 2011
Article References (Dec. 2011)
1. Building for the Long Haul from TechCrunch.com
2. 10 Book to Give the Geeky Creative in Your Life from The99Percent.com
3. Why Learning Entrepreneurship is Essential for Online Marketers from EverGreenSearch.com
4. Erin Burnett
5. Here's How People Look at Your Facebook Profile...Literally from Mashable.com
6. 6 Ways to Improve Your Business by KISSMetrics co-founder Niel Patel from Foundville.com
7. 4 Young Social Good Entrepreneurs to Watch from Mashable.com
8. 7 Image Search Tools That Will Change Your Life from BrainPickings.org
9. The Beginners Guide to Content Marketing from KissMetrics Blog
10. The Hidden Guide to Using Twitter Effectively from KissMetrics Blog
11. 7 Essential Books on Optimism from BrainPickings.org
12. 7 Ways Marketing Has Changed from SocialMediaExplorer.com
13. PHL is 6th Worldwide in Social Media Engagement - ComScore
2. 10 Book to Give the Geeky Creative in Your Life from The99Percent.com
3. Why Learning Entrepreneurship is Essential for Online Marketers from EverGreenSearch.com
4. Erin Burnett
5. Here's How People Look at Your Facebook Profile...Literally from Mashable.com
6. 6 Ways to Improve Your Business by KISSMetrics co-founder Niel Patel from Foundville.com
7. 4 Young Social Good Entrepreneurs to Watch from Mashable.com
8. 7 Image Search Tools That Will Change Your Life from BrainPickings.org
9. The Beginners Guide to Content Marketing from KissMetrics Blog
10. The Hidden Guide to Using Twitter Effectively from KissMetrics Blog
11. 7 Essential Books on Optimism from BrainPickings.org
12. 7 Ways Marketing Has Changed from SocialMediaExplorer.com
13. PHL is 6th Worldwide in Social Media Engagement - ComScore
Entertaining Door-to-door Salesman
This man is going to be a superstar. Entrepreneurs take note.
“What are you selling?” “Personality. But this product sells itself.”
It’s almost hard to believe this is real. Quite literally the most eloquent, charming and entertaining salesman I’ve ever seen.
Why’s he doing door to door sales? “Because Tony Robbins said 2 years of door to door selling is equivalent of 4 years of college communication when you interact with different people.”
Entrepreneurs, take note.
Saturday, December 3, 2011
Friday, December 2, 2011
Thursday, December 1, 2011
Wednesday, November 30, 2011
Tuesday, November 29, 2011
Bonin Bough - Pepsi and Social Media
From BusinessInsider.com
Digital Fitness Is Latest Craze in Building up Your Marketing Ranks
Rifle through the average person's gym bag (if you dare) and you're likely to turn up exercise clothes, towels and energy bars. Go through Bonin Bough's, and you'll uncover 3-D phones, a variety of tablets, Apple TV, Nintendo DS and a Slingbox.
Monday, November 28, 2011
Saturday, November 26, 2011
Friday, November 25, 2011
Articles for Entrepreneurship
1. How To Be The Best Entrepreneur In The World from TechCrunch
2. 6 Things Jeff Bezos Knew Back in 1997 That Made Amazon a Gorilla from Forbes.com
3. 9 Nagging Questions To Rule Out When Launching a Startup from FastCompany.com
4. The Life Out Loud: How To Conquer Fear from HuffingtonPost.com
5. 7 Tips To Getting Aquired from MapleButter.com
2. 6 Things Jeff Bezos Knew Back in 1997 That Made Amazon a Gorilla from Forbes.com
3. 9 Nagging Questions To Rule Out When Launching a Startup from FastCompany.com
4. The Life Out Loud: How To Conquer Fear from HuffingtonPost.com
5. 7 Tips To Getting Aquired from MapleButter.com
Thursday, November 24, 2011
Infographic: Location, Location, Location – Geo-marketing & Why it Matters
++ Click Image to Enlarge ++
Source: Location, Location, Location – Geo-marketing & Why it Matters Infographic
Source: Location, Location, Location – Geo-marketing & Why it Matters Infographic
Wednesday, November 23, 2011
Tuesday, November 22, 2011
Monday, November 21, 2011
Saturday, November 19, 2011
Friday, November 18, 2011
Thursday, November 17, 2011
12 Marketing Predictions for 2012
In 2011, Microsoft acquired Skype; Facebook's and Twitter's advertising platforms gained momentum; Google joined the social networking party with Google+; social became a mainstream component within search-engine results pages (SERPs); and Congress called for increased disclosure by companies providing location-based services.
As 2012 follows on the heels of such events, what digital changes and trends should forward-thinking marketers anticipate? Here are Optify's Top 12 predictions for the year ahead.
1. Marketing automation 2.0 will arrive, ushering in mature software and increasing enterprise adoption
Historically, marketing automation has consisted primarily of email and email nurturing. In 2011, however, we witnessed the expansion of social customer relationship management (CRM). Marketing automation is now one of the fastest growing segments of the CRM industry.
In 2012, it will evolve from being an early-adopter tool into a mainstream solution for organizations that want to connect marketing operations, from the very top of the funnel, to online search, and down through sales and customer management.
Industry players like Aprimo, Eloqua, Marketo, and Optify (our company) will continue to shape the marketing automation 2.0 revolution.Read more: http://www.marketingprofs.com/articles/2011/6359/12-marketing-predictions-for-2012
Infographics: Daily Deals
"Another Bubble Burst - Sky high valuations of Groupon have some speculating it's part of another bubble that's about to burst. An increasingly crowded market, consumer fatigue, and many unsatisfied merchants mean Daily Deals site will have an uncertain path ahead of them."
Wednesday, November 16, 2011
Inspiration
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly; who errs and comes short again and again; because there is not effort without error and shortcomings; but who does actually strive to do the deed; who knows the great enthusiasm, the great devotion, who spends himself in a worthy cause, who at the best knows in the end the triumph of high achievement and who at the worst, if he fails, at least he fails while daring greatly. So that his place shall never be with those cold and timid souls who know neither victory nor defeat.”
- Theodore Roosevelt
- Theodore Roosevelt
Tuesday, November 15, 2011
Monday, November 14, 2011
Sunday, November 13, 2011
Saturday, November 12, 2011
Friday, November 11, 2011
Thursday, November 10, 2011
Wednesday, November 9, 2011
Tuesday, November 8, 2011
Monday, November 7, 2011
20 Presentation Secrets You Won't Find Elsewhere
20 Presentation Secrets You Won't Find Elsewhere
View more presentations from Effect Works
Sunday, November 6, 2011
Saturday, November 5, 2011
Friday, November 4, 2011
Thursday, November 3, 2011
Digital media revolutionizing the media sector – Nielsen
SINGAPORE, 3 NOVEMBER 2011: Rapid technological developments, including high-speed internet access and WiFi, and increasing ownership of connected devices such as smartphones and tablets are revolutionizing digital media usage in Southeast Asia, with internet usage in some markets surpassing time spent on traditional media such as television, radio or print, according to a new study released today by leading global information and measurement company, Nielsen.
Read more here.
Read more here.
Wednesday, November 2, 2011
Tuesday, November 1, 2011
The Journey of Entrepreneurship
I've tried going through this journey several times and I came back to corporate several times so in this case I guess I've failed in my my attempts to become an entrepreneur. In my younger years I guess it was a good reason not to work or instead of saying I was in between jobs it was better to say I'm setting up a business. This was in fact true because my mom wanted to take over a laundromat which my sister initially started. We had a potentially big client but unfortunately the potential client sold the business and there was no big client to speak of.
At one point I also had a clear idea of what I wanted to do (and it's still in my bucket list) I hated my job and I said 'f#ck it! Lez do this!'. Unreliable contacts from an industry which seems to have dubious character made it sink. But the basic concept I feel holds strong for this business and people have been genuinely interested, so I feel it's just really a matter of time and waiting for the proper circumstances for this business to start all over again. It's still connected to what my core competence is I think which is online marketing.
About a year and a half ago I was forced to go on my own (just read between the lines). I took this as the world telling me that this is what I should be doing. I asked advice from a friend and he told me the same thing - it about time you try and really focus on it. He helped me out by essentially becoming my first client to do SEM for his autism school in Singapore - I hardly earn anything from this but it's still cash flow.
In between that time and now I was able to get some clients for a website and about middle of this year I got a client who asked me to do their social media management. I also got some projects for SEO and SEM which helped in the cash flow. I also incorporated Hop Online, Inc. and Got Deals Mobile, Inc.
It's still not a rosy picture but based on article I read about entrepreneurship it never really is. I guess this is a long intro for the article - 6 Ways to Master Entrepreneurship, which describes almost exactly what I'm going through (click on the title to read the article).
I wanted this blog to chronicle my journey but I always find a reason not to write. I'll try to write more often from now on and not just copy posting (yes it's posting).
I'll also take this opportunity to share another article which is about travelling. I think whatever journey in whatever context is the same. I think my journey in entrepreneurship and literal travelling is just as well the same. So you can take inspiration from this travel article as well - 3 Reason to Travel While Your Young (click on the article title).
At one point I also had a clear idea of what I wanted to do (and it's still in my bucket list) I hated my job and I said 'f#ck it! Lez do this!'. Unreliable contacts from an industry which seems to have dubious character made it sink. But the basic concept I feel holds strong for this business and people have been genuinely interested, so I feel it's just really a matter of time and waiting for the proper circumstances for this business to start all over again. It's still connected to what my core competence is I think which is online marketing.
About a year and a half ago I was forced to go on my own (just read between the lines). I took this as the world telling me that this is what I should be doing. I asked advice from a friend and he told me the same thing - it about time you try and really focus on it. He helped me out by essentially becoming my first client to do SEM for his autism school in Singapore - I hardly earn anything from this but it's still cash flow.
In between that time and now I was able to get some clients for a website and about middle of this year I got a client who asked me to do their social media management. I also got some projects for SEO and SEM which helped in the cash flow. I also incorporated Hop Online, Inc. and Got Deals Mobile, Inc.
It's still not a rosy picture but based on article I read about entrepreneurship it never really is. I guess this is a long intro for the article - 6 Ways to Master Entrepreneurship, which describes almost exactly what I'm going through (click on the title to read the article).
I wanted this blog to chronicle my journey but I always find a reason not to write. I'll try to write more often from now on and not just copy posting (yes it's posting).
I'll also take this opportunity to share another article which is about travelling. I think whatever journey in whatever context is the same. I think my journey in entrepreneurship and literal travelling is just as well the same. So you can take inspiration from this travel article as well - 3 Reason to Travel While Your Young (click on the article title).
Article References (Nov 2011)
1. 6 Pro Tips for Marketing to Digital Natives from Mashable.com
2. 10 Great Twitter Tools to Transform Your Experience from KissMetrics Blog
3. Lesson from 12 New York Entrepreneurs After a Year in the Business from TechCrunch.com
4. Chris Anderson: The Year's 7 Most Powerful Ideas from Forbes.com
5. Study: Deals Remain as Top Social Marketing Driver from MediaPost.com
6. Checking in on the Check-in Class of 2010 from MediaPost.com
7. Passion Not Perks from ThinkWithGoogle.com
8. PepsiCo is looking at Startups as Potential Partners Not Experiments from Adage.com
2. 10 Great Twitter Tools to Transform Your Experience from KissMetrics Blog
3. Lesson from 12 New York Entrepreneurs After a Year in the Business from TechCrunch.com
4. Chris Anderson: The Year's 7 Most Powerful Ideas from Forbes.com
5. Study: Deals Remain as Top Social Marketing Driver from MediaPost.com
6. Checking in on the Check-in Class of 2010 from MediaPost.com
7. Passion Not Perks from ThinkWithGoogle.com
8. PepsiCo is looking at Startups as Potential Partners Not Experiments from Adage.com
Monday, October 31, 2011
Sunday, October 30, 2011
Saturday, October 29, 2011
The Life Out Loud: How to Conquer Fear
With a laugh that ascends the musical scale like a ringing bell, bright eyes brimming with joy and personal warmth that makes you feel as though you're standing in front of a campfire, Katia Verresen is someone you want to spend time getting to know. She works as a leadership coach, independently with her own firm, KVA Leadership, and in conjunction with the bestselling author of Power, Jeffrey Pfeffer of the Stanford Business School.
See full article here from HuffingtonPost.
See full article here from HuffingtonPost.
Friday, October 28, 2011
Thursday, October 27, 2011
Wednesday, October 26, 2011
Tuesday, October 25, 2011
Monday, October 24, 2011
Saturday, October 22, 2011
Friday, October 21, 2011
Thursday, October 20, 2011
YouTube Launches in the Philippines
Google was launched locally here in the Philippines last week. I decided to post the video because YouTube chose the Philippines amongst its South East Asian neighbors. Obviously there's a reason to this and these were stated in the opening remarks. That is the reason why I posted the video. I feel there's still a huge potential for internet, mobile and digital businesses to thrive here.
With local tech talents and the potential of Filipinos to embrace the social medium I feel South East Asia can be the hub of this new type of business. I'm hoping to be one of those to take advantage of this...
Wednesday, October 19, 2011
Tuesday, October 18, 2011
Monday, October 17, 2011
Sunday, October 16, 2011
Saturday, October 15, 2011
Friday, October 14, 2011
Thursday, October 13, 2011
Wednesday, October 12, 2011
Article References
1. The Ultimate Online Marketing Recipe from Blog.KissMetrics.com
2. How Facebook's New Features will Affect Digital Marketers from Mashable.com
3. The Ultimate Guide to Online Branding and Building Authority Part 2 from Blog.KissMetrics.com
4. The Worst Ever Advice About Social Media from Ragan.com
5. 37 Examples of Using QR Codes (Video)
6. Milestones to Startup Success from Startup-Marketing.com
7. 10 Rules for Web Startups from evhead.com
8. Design Compelling Call to Action Buttons from CrazyEgg.com
9. 9 Metrics to Help You Make Wise Decisions About Your Start-up from KissMetrics Blog
10. How to Use Google Analytics and Goals from CrazyEgg.com
11. The Social Media Handbook - 57 Resources from QuickSprout.com
2. How Facebook's New Features will Affect Digital Marketers from Mashable.com
3. The Ultimate Guide to Online Branding and Building Authority Part 2 from Blog.KissMetrics.com
4. The Worst Ever Advice About Social Media from Ragan.com
5. 37 Examples of Using QR Codes (Video)
6. Milestones to Startup Success from Startup-Marketing.com
7. 10 Rules for Web Startups from evhead.com
8. Design Compelling Call to Action Buttons from CrazyEgg.com
9. 9 Metrics to Help You Make Wise Decisions About Your Start-up from KissMetrics Blog
10. How to Use Google Analytics and Goals from CrazyEgg.com
11. The Social Media Handbook - 57 Resources from QuickSprout.com
Tuesday, October 11, 2011
The Art of Creative Problem Solving in New Product Development
I feel this infographic is more for tech companies. But it's still a good step by step guide.
Source Mashable.com.
Monday, October 10, 2011
Social Media at Work
Here's an interesting feature about social media in the work place. It talks about transforming internal communications using the social media model. To some extent it also touches about how this can transform the work place and how companies will work in the future.
I feel now more than ever it's going to be hard to predict what the future is...
Social Media @ Work from Red Sky Vision on Vimeo.
I feel now more than ever it's going to be hard to predict what the future is...
Social Media @ Work from Red Sky Vision on Vimeo.
Saturday, October 8, 2011
Friday, October 7, 2011
Thursday, October 6, 2011
Wednesday, October 5, 2011
Tuesday, October 4, 2011
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