A Video on the State of the Internet

Here's an interesting video on the state of the internet. People still somehow have apprehensions on utilizing the medium as a means to advertise their product since they feel they cannot equate internet advertising to sales. What they don't consider is that the internet is actually cheaper than than their traditional advertising mediums.

A TV commercial easily costs about Php1M to produce and a 30s spot on the top networks costs at least Php250K. Brands will essentially just run a certain campaign for 3 months (which can easily cost 10M). What the internet can do with a budget of a commercial and 2 spots can easily last a brand for a year.

The internet is a 24/7 brand presence on the net especially if you maximize your presence via SEO techniques. By utilizing all the the social networks such as Facebook and Twitter they can also maximize their web presence. With over 250M websites expanding a brands presence via a brand site and through social networks can create can absolutely help a brand.

A brand site can speak of the brand and be the standard base for all promotions and events. A big mistake brands do here is that they create a promo site which just lasts a few months and then do nothing afterwards. A brand site on the other hand is a sustaining presence where you can teach brand loyalists to regularly visit it to get updates on brand developments, promos and events. When this page is mirrored via a fan page in Facebook where a majority of online users spend most of their time, this will help drive traffic to your website.

Generating a base of fans on Facebook will also help a brand connect to its users. Events and promotions can easily be communicated to a loyal fan base. This I guess is what some brand managers still don't realize (or fail to acknowledge). There are potentially 10M names on Facebook (Philippines) that they can evangelize their brand to. But they still don't utilize this medium. One of the largest brands like Procter and Gamble already has a fan page - this simply means that there is value on thes social networks.

Here's the video:
JESS3 / The State of The Internet from Jesse Thomas on Vimeo.

You can also check out my old post that show the impact of technology on our lives here.