Here's a good case study about a great print campaign from DesignHack.net. Click on that if you wish to go straight to the article. I'll just post pictures of the ads here.
Understanding the investment process in Silicon Valley used to require membership to a very exclusive club of investors, plugged-in media and experienced entrepreneurs. Adeo Ressi wanted to change that.
After starting seven successful companies that generated more than $2 billion in shareholder value, he was faced with diminishing equity with each new company he would start. In 2007, Ressi unveiled the anonymously backedTheFunded.comto improve the relationship between investors and entrepreneurs.
In 2009, Ressi launched theFounders Institute, an early-stage startup accelerator for budding entrepreneurs. The institute as launched 550 companies in 27 cities across five continents.
When asked to share his best advice for budding entrepreneurs, Ressi reminded us to stay true to the mission and customer value.
“It truly is always darkest before the dawn in entrepreneurship. Don’t throw in the towel even when it seems the worst… It’s part of the journey of success.”
If you are thinking aboutstarting your own business, you need to have the stamina of a marathon runner. And once you start your career as an entrepreneur, a glass-half-full attitude will serve you well as you face a continuous stream of problems to solve and questions to answer.