Monday, February 27, 2012

Levi's Ispy Twitter Campaign (Australia)

Saturday, February 25, 2012

9 Businesses

Here's a great video about small enterprise on Detroit. This also made me want to visit the city....probably helps tourism as well.


9 Businesses from 4exit4 on Vimeo.

Wednesday, February 15, 2012

How To Be More Interesting

Here's a great but simple article from Forbes.com - How To Be More Interesting. The title can be changed to 'How To Be Happy' and it would still be appropriate. I'll just list it down but please read the full article here to appreciate.

1. Go exploring
2. Share what you discover
3. Do something. Anything.
4. Embrace your innate weirdness.
5. Have a cause.
6. Minimize the swagger.
7. Give it a shot.
8. Hop off the bandwagon.
9. Grow a pair (Be brave).
10. Ignore the scolds (Be adventurous).

Thursday, February 2, 2012

'Flying People' - Chronicle Movie Viral Gimmik

To create a viral campaign for their movie, the marketing guys behind "Chronicle" set up flying people around New York. Below is a video and the article about it from Yahoo.


Over 1.2M hits.
Here's the link to the article.

Here's a link to the movie.