Best Buy - Twelp Force Campaign

Canon EOS Photo Chain Case Study

Finally a local case study from my former company...

Here's a local case study from Rogue Digital. I need a lot more of these case studies to convince more clients to go digital. Hat's off to my former colleagues and good luck!

 

Non-Traditional Awareness Campaigns by Volkswagen

Here's a cool below-the-line campaign by Volkswagen. It's their fast lane campaign. It's an offline execution where they expanded to online to generate more awareness. Enjoy the 3 videos.

Yahoo Insights Page

Here's a link to Yahoo's Insights page where you can get some case studies for digital campaigns implemented on Yahoo (maybe online in general). I haven't actually downloaded stuff from it (time is quite scarce) but I post items like these on my blog for a reason - so I can go back to it.

Maybe I'll place some case studies of my own in the near future...

A talk from TED.com - Measuring what makes life worthwhile

I am at the beginning of a new journey of starting my own business. I've been wanting to start something on my own ever since realizing I will never be happy with how other people run things. I always feel so smart that I think I can do better (this is not necessarily true though). This was actually something that was forced upon me and I realize that I will probably never start my own if I was never forced in this situation. The security knowing where you paycheck will come from is just hard to let go.

When I had to accept that I had to do things own my own I sent an SMS message to myself to help me remember a few guidelines or a certain philosophy I should follow when I start my business - Work should be fun, work with people you like - a happy environment creates better results.

It's just a simple realization that work is just a means to an end and being happy should be the ultimate goal.  The old cliche goes find work that you love and you will never have to work a single day of our life. Well, this is my goal now and this should be my guiding creed. It is quite serendipitous that I ran across this talk on one of my favorite websites TED.com

I was part of a start-up company a few years back and I saw the importance of having a vision and developing a corporate identity this is touched briefly on the video I will be posting. Even as a person you have to at least know who you are to move forward and find your happiness.

Enjoy the talk and know what you really want to value in life.

Digital Marketing is Changing the Pace of Marketing

I just realized while making one of my client presentations how the digital marketing platform has changed the pace of marketing. It is truly the generation now pace. With the social networks, where consumers are hooked 24/7 you can upload promotional materials, implement promos, communicate with your target market instantaneously. You can even do this anytime of the day. The good thing is - you'll probably have someone watching your Facebook page, your Twitter account and most probably your site (your social networks will lead them to the site anyway).

Philippine Airlines (PAL) is one company who is fond of implementing midnight run promotions (if I remember correctly). They simply place something like 'visit our site starting 12mn and you'll get great deals'. It was too late for me to try it out (I guess I didn't have a place to go to). But it's a good example of how of how digital offers companies opportunities to convert consumers anytime of the day probably any day of the week.

This is one reason why it's a must that brands should have a presence in the social networks. Consumers no longer surf the net to look for interesting sites but sites are recommended to them by peers via the social networks. People are stuck in their Facebooks or Twitter choosing the content they want to click on. As smart phone usage grows more and more people will be connected to the social network 24 hours a day 7 days a week posting status message and Tweets at their convenience.

It's now time to take a serious look at real time promotions catching people at the most opportune time and push purchase. These social networking sites are now placing location based applications - marketers will know where you and they can offer you prime deals because you're near their outlet.

For the marketers and advertisers it's time to think of campaigns given this pace and the constantly changing technology. I expect the consumers to get a loot of cool offers.

BooneOakley Website

Here's one of the most creative and best websites I've seen. It simply shows how creative this agency really is.

Case Study Video: Viral Campaign from Heineken