Showing posts with label Best Yahoo Ads 2009. Show all posts
Showing posts with label Best Yahoo Ads 2009. Show all posts

Saturday, December 18, 2010

Ad News and Views from Around the Web


Here's an interesting article from the Yahoo! Advertising Blog. It's another looking forward article on what's to happen in 2011. Expect more articles and links like this as the year ends/starts. It's about location based marketing, B2B Marketing and more targeted marketing.

Sunday, September 12, 2010

Interesting Articles on the net this week

1. Following the Social Media Advertising Boom - Mashable.com
2. Why Executives Hate Social Media
3. Meet the YouTube Stars Making $100,000 Plus Per Year - Yahoo.com

I incidentally met a potential client who specifically asked about social media marketing. As is always the case, they know how to set it up but they can't seem to find the time to do it. Someday though, depending on how all of this social media marketing pans out. It might be worth it for company's to have their internal digital team. On agency stand point we have to price social media management lower than the cost of hiring a person to handle their requirements. I think this will work for smaller brands but big brands must really start embracing social media by getting people to handle just that.

Another trend I see coming is online videos. Whether it be via YouTube, UStream, Live Stream, etc. more and more people are watching on the net. I think we better watch out for these trends.

Monday, July 12, 2010

Yahoo Insights Page


Here's a link to Yahoo's Insights page where you can get some case studies for digital campaigns implemented on Yahoo (maybe online in general). I haven't actually downloaded stuff from it (time is quite scarce) but I post items like these on my blog for a reason - so I can go back to it.

Maybe I'll place some case studies of my own in the near future...