I'll just choose some which I find interesting and relevant to the local market.
10. "Word of Web." As people spent more time chatting online and in public spaces like Twitter, buzz surrounding product and entertainment releases became instantly quantifiable. The elusive word-of-mouth promotion could now be measured, and "word of Web" became that new currency. (Marketers love to use the word "viral.")
The movie "District 9" played the game rather well. The low-budget sci-fi flick started the buzz train early with cryptic alien decals around major cities before its release. Despite relatively low advertising spending, the movie did extremely well. The fact that it was actually a good film certainly didn't hurt.
9. Whopper Sacrifice. Facebook was quick to kill this marketing ploy, but Burger King had a picnic with this one. The Whopper Sacrifice game asked Facebook users to delete 10 friends in exchange for a free burger. In just a couple of weeks, 233,906 friends were dropped like a bad habit.
It proved to be a hilariously successful way to promote a brand that seemed to get only more controversial and creepy over the course of the year.- Joejoe's notes, I included this since this a good sample of a campaign which can be implemented on a social network platform. I heard this case study in some local seminars I attended.
8. Google Wave. In Gmail-like fashion, the exclusive nature of Google's newest product (people vied for a limited number of invitations from friends) made it the must-have free service of 2009. Of course, once people finally got hold of Wave, their lust died down.
The interface is still pretty confusing, and the team continues to struggle with growing pains in its mission to create a stable collaboration platform. However, it packs some intriguing technologies that could very well transform journalism in addition to a number of industries. But right now, e-mail replacement it is not. - Joejoe's notes, I am not sure if this caught on locally but it didn't seem to trickle down to most local internet users. I also doubt it really caught on worldwide or even just in the US.
Now I'll make a list of local moments in Local media. But if you wish to see the full LA Times article click here.
1. Ondoy/Pepeng - Facebook and Twitter suddenly became the information highway for relief efforts for victims of this tragedy. Videos posted in YouTube showed how devastating the floods were.
2. Efren Penaflorida/CNN Hero of the Year - I think this just proves how many Filipinos there are online. One thing is for sure, the Filipino online community can rally behind worthwhile causes.
3. Pacquiao Cotto fight - just another example how strong Pinoys are on the internet. Based on one of the articles I posted during the fight Pacman was in top of 5 hottest terms Google Trends. Here's my post.
4. 8.5M Facebook users about 350,000 Twitter users in the Philippines. Facebook was just at 2.5M around May 2009. Simply shows how quick Filipinos embrace social media networks. We are still the SMS capital of the world and we are also the social networking capital of the world. Congratulations to the Filipinos!
For 2010 I am sure local politicos will try to do an Obama. They won't have Obama's integrity but the online medium is theirs to take advantage of - if they know how to use it properly.
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