Study: Consumers Are Not Annoyed by Ads on Facebook

Here's an article from Advertising Age:

 NEW YORK (AdAge.com) -- Good news for Facebook: It turns out users find ads on social networks no more annoying than any other ads on the web. According to a study from research firm Dynamic Logic, consumers view brand messages on social-media sites as comparable to those in online video, and are only slightly more annoying to internet users than search or banner ads. While that's better news for Facebook, which has been embraced by blue-chip marketers such as Procter & Gamble, it's a bit of a backhanded compliment. Indeed, all web ads pale when stacked up to TV and print, which can claim twice the favorability among consumers, according to Dynamic Logic's Ad Reactions 2009 study.

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