Smarter than ever: mobile data use increases
The APAC region accounts for nearly 30 % of the overall market for smartphones. Attracted by innovative smart devices and killer applications, there will be an increase of mobile subscribers in Asia joining the data use bandwagon. This will only increase with the ongoing proliferation of high data consumption services that include video or peer-to-peer applications.- Joejoe's comments => the Philippines has about 70M mobile subscribers and it is still growing. Cheaper Smartphone handsets will only support this trend.
Adding on: mobile data plans as value-added services
The rise in the ownership of smartphone devices like the Apple iPhone in the APAC region will see more users adding mobile data plans as value-added services. Applications that are specifically developed for the iPhone, Android phones, Blackberry devices and others will eventually convert many to mobile data use for internet access. This is a pull factor for subscribers to add mobile data VAS – in turn this will add to the ARPU for each subscriber and improve the bottom line for operators. - Joejoe's comments => Globe and Smart introduced unlimited data plans late last year (Sun has one too). This will only encourage people to stay connected via their social networking sites. People will eventually be connected to their Twitter and Facebook account 24hours a day. Online strategies must now also focus on maximizing brands' Twitter and Facebook pages.
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