Here's a video from Google emphasizing the importance of search. According to them, even with all the hype of social media search still plays an important role. After hearing the brand through word of mouth, or by whatever channel, people would tend to do searches to get more information. I agree though. I think digital agencies downplay the power of search and SEO in their strategy and rely too much on social media and their glamorous online advertising strategies. SEO and search is a down and dirty but effective strategy to help brands online.
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