How Social Media Has Radically Altered Advertising

It seems to me that advertising agencies here in the Philippines are quite slow to adopt to the digital medium. Either they are blind to the new trends or they simply do not what to learn what is out there. Ironically, most of them are probably on Facebook following their favorite brands being affected by social media without being aware of it. There are a lot of potential to mesh the traditional with the digital but they simply haven't considered it. I guess the shift from the brand to the consumer is quite difficult to fathom.

Here's a great article about 'How Social Media Has Radically Altered Advertising'.