Brands and Social Network Marketing

I've been seeing local brands trying to get their feet wet in social network marketing some are really good. I think San Marino is one of the better one locally but some brands are just joining for the sake of joining. As I've said in one of my talks (there's been only 3 anyway) that social network marketing is simple but not really that simple. There is really some strategy and some thought behind social network marketing. It's not simply posting status messages like it was your own profile. Heck, sometimes people don't really care about what you put on your own  status message - so what more for a brand.

You must have a feel of why consumers follow you in the first place. Status messages must be relevant to your brand and to the people who follow you. If your brand just keeps posting irrelevant messages then sometime along the way people will just lose interest and even get turned off. People must remember a key thing with social media - engagement. If people do not engage with what you post then you are simply being ineffective and at worse an irritant to your followers.

Here's what some experts say are challenges to managing a brand on the social media.