Interesting Reads I Found Today

Here's some interesting articles I came across this morning. Paul Papadimitriou and Jerimiah Oywang recently came here to the Philippines to speak at the Internet and Mobile Marketing Association of the Philippines (IMMAP).

1. Paid Media Priming the Viral Pump - Paul Papadimitriou
2. CMO Matrix: How Social Technology Must Integrate with Traditional Marketing, a Horizontal Approach - Jeremiah Oywang
3. How to Engage Communities on Facebook and Twitter - From Yahoo Philippines Blog