Inforgraphic: The Importance of a Facebook Fan Base

++ Click Image to Enlarge ++

Source: The Importance Of A Fan Base Infographic

Facts and Stats To Tweet:

1. 64% of Twitter users say they are more likely to buy from the brands they follow. »tweet«
2. 51% of Facebook users say they are more likely to buy from the brands they follow. »tweet«
3. 81% of Facebook fans said they feel connection/empathy with a particular brand. Only 39% of non-fans said they did. »tweet«
4. 87% of Facebook fans said they are satisfied with a particular brand. Only 49% of non-fans said they did.»tweet«
5. 38% of respondents reported that they would likely become a fan of a brand on Facebook if they saw a family member or close friend do so. »tweet«
6. 50% of small business owners reported gaining new customers through social media – most notably through Facebook and LinkedIn. »tweet«

Sources

• http://www.socialmediaexaminer.com/26-promising-social-media-stats-for-small-businesses/
• http://blog.inigral.com/calculating-the-value-of-facebook-fans-in-higher-ed-statistics/
• http://blog.cybertegic.com/2011/09/facebook-tips-growing-your-fan-base.html

Taken from Blog.Kissmetrics.com