Here's the top 10 tech trends coming from South by Southwest's conference taken from Time.com. 2010 is well underway and tech trends are still coming up. Below is the list:
1. Location based social networking sites
2. Building platforms not websites
3. Social gaming
4. Augmented reality
5. Living in the cloud
6. Birth of the backchannel
7. Frictionless payments
8. Social objects
9. Ipad
10. A richer web
Here's a link to the full article.
Most of these would probably not a make it to the local market here in the Philippines but a few of these are slowly being used.
- A lot of people with smart phone's are using FourSquare already. I've personally registered for the service but I guess you need to have a smart phone like an Iphone or Blackberry to fully utilize this network I don't have one and . As such, unless you are a high end brand, this social network may not be a good platform for online marketing just yet.
- Facebook has successfully built itself as a web platform where you have the ability to connect to other sites and even to other gadgets such as your mobile phone. Being the first mover other IPs have tried to follow them (Google Wave/Buzz and Yahoo) but with limited success. Facebook is still the site of choice and this would be key to their longevity. Friendster and MySpace has since been losing a lot of ground to Facebook and FB just seems to be covering all the bases as they grow. Some web personalities locally have predicted that FB will probably just stay for 2 -3 years but as they become a platform of choice I doubt this will prove true.
- As social gaming continues to grow it simply means that that more and more people will be spending time on the social networking sites. This will just strengthen the position of social networks.
- Augmented reality technology is something local developers are probably rushing to master since this will give them more flexibility and creativity for web executions. I'm personally excited to see the first use of this technology for marketing programs here in the Philippines. Hopefully our developers can be the first to master this.
- The backchannel is now being used extensively by ABS-CBN especially during their coverage on the elections. This has proven to be very successful since during the VP debates their hashtag #harapan became one of the trending topics worldwide. This actually makes me think that we Pinoy's are one of the biggest users of Twitter.
As for the others on the list I am not quite sure if they will make an impact here. For those linked with e-commerce, I think due to the number of fraud coming from the Philippines we will probably be blocked. Infrastructure would also be an issue.
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