HOW TO: Implement a Social Media Business Strategy by Shrlyn Lauby

Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting. She authors a blog at hrbartender.com.

 Over the past few months, we’ve talked about whether you should have a social media policy and what should be included in that policy. It only seems logical to discuss the next step in the process, which is what to consider when implementing a social media strategy in your workplace.

 Just having a policy isn’t good enough — you need a plan to put it in place. Here are five areas to discuss when implementing a social media strategy.

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